Karen Presley's Blog: Marketing Strategies
Monday, August 15, 2011
In today’s generation, the buzz is all about social media. Marketing is crucial to the success and growth of any business, ministry or organization. Whether you are starting a home-based business or maybe you have a storefront business or maybe you have a level-marketing business; marketing is important no matter what product or service you are offering.
What is marketing? It is basically advertising or informing others that you have a product or a service to offer. It’s letting others know that you can solve their problems. Well how will others know about you unless you make yourself known to the public? Well let’s talk about some of those strategies to get your business in front of potential customers.
Facebook, Twitter, Blogging, Websites, LinkedIn, YouTube are some of the most popular sites that a lot of people are using. Although I have accounts with all these social media sites, I never used to use them. One day a lady called me about my publishing company and I asked her, “how did she hear about me.” She stated, “my blog.” It was then that I realized that I needed to be consistent with what I was doing online.
I will speak further about social media on my next blog; but for now I want to speak about the printing marketing material. Business cards, brochures, flyers, and rack cards are still necessary to growing your business. As a business owner and entrepreneur, we must meet the demands and accommodate to where are customers are. Yes, social media is the happening thing, but printing your marketing material is just as imperative. All of your customers are NOT online and you will miss a large percentage of your potential customers if you do not have printed marketing material as well as an ONLINE presence.
Make sure your material clearly defines your product/service and the verbiage is plainly articulated on your marketing material. You want to make sure that people can clearly articulate what your business offers. Remember, people are busy and don’t have time to decipher what you do. Let your customers know what problem you can solve for them and how they can reach you. Wording is just as important as the design and the paper stock. It all speaks to your business.
We’ll go into this a little further on our next blog. Sign up for our workshop “Building Your Business Beyond a Hobby” Saturday, October 8, 2011 – 10:20am – 2:30 pm. Visit: www.karenmpresley.com for more details
Saturday, August 6, 2011
A life without God’s guidance will lead to frustration, fear and cause an imbalance life. Have you or do you feel tired of the hustle and bustle of the day to day responsibilities on your things to do list? If you ever find yourself at your wits end or overwhelmed, you know exactly what I’m talking about. Let God establish His order in your day to day routine.
The Scriptures are filled with God’s promises to lead and guide us with His wisdom. Proverbs 3:6 says, “In all your ways acknowledge him, and he shall direct thy paths.” So what happens when we do not acknowledge Him? We find ourselves doing what we know to do, and sometimes we are not prepared for things that come up in our lives that we didn’t predict. Not acknowledging God says, we become our own god and we are independent of His guidance in our lives.
Acknowledging means to admit as true and to recognize the authority or claims of; meaning when we acknowledge God in our day to day routines, we are admitting that we are nothing without Him. We are admitting that we are in need of His guidance, His wisdom, His counsel and His direction. Sometimes when we do something on an everyday basis, it becomes routine and familiar; so subconsciously we think that we can handle it. We must realize that we can do nothing without the Lord’s help.
“I will instruct thee and teach thee in the way which thou shalt go: I will guide thee with mine eye.” Psalms 32:8. Spending time with the Father in prayer and His Word assures that the well of the Lord will never be empty. Not only will He keep you refreshed, but He communicates to you everything you need for your day and week ahead of you. That is a promise that the Father made to His children; He will instruct you in the way to go and then He’ll teach you in that way.
We live in a society where everything is on rush, speed and fast pace. No one takes time to breathe. Everything and everyone needs your attention NOW; and these are the things that can steal our moments with God. However, God will show you how to remove all the excess weights in your life; remember we control our schedule and God will show you what you can and cannot do. This is what is going to keep you balanced, happy, calm and relaxed; spiritually, mentally, emotionally and physically.
My life is very full; I run a graphic and print shop, I have a non-profit outreach ministry, where we do outreach activities, I have my speaking business where I’m a life coach to people as well as a workshop facilitator and I’m a full time pastor with a mandate to uproot and plow through the layers of faulty foundations that causes people to be stuck. The only way I am able to do what I do, is by acknowledging God, spending time with Him and resting in the grace that He’s given me to do His assignment. I don’t do anything that I don’t sense the grace for.
Put God in the driver’s seat today. He knows every route and even the alternate route when traffic is backed up. He never sleeps nor slumbers; so you can rest in Him knowing that He that started a work in you will complete it. He’s just waiting for you to acknowledge Him so He can drive your vehicle. Everyone’s vehicle is different, some may be in a bike, motorcycle, car, van, plane, train, or boat; whatever the mode of transportation is let God drive it. He knows how to get you through life without calamities.
Pastor Karen Presley